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Date/Time of Last Update: Thu Jun 6 12:00:45 2024 UTC




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For Decades, Officials Knew a School Sat on a Former Dump — and Did Little to Clean Up the Toxins
Tue, 04 Jun 2024 10:00:00 +0000

In Gainesville, Florida, children are on the front lines of the hazards long ignored by local and state government officials.

The post For Decades, Officials Knew a School Sat on a Former Dump — and Did Little to Clean Up the Toxins appeared first on The Intercept.


Match ID: 0 Score: 70.00 source: theintercept.com age: 2 days
qualifiers: 40.00 air pollution, 15.00 toxic, 15.00 carbon

Dining across the divide: ‘I don’t think she recognised how much things have improved, like pollution’
Thu, 06 Jun 2024 11:30:13 GMT

A lively chat saw different views on gas-guzzling cars and whether we are able to halt the climate emergency, but could they at least agree on air pollution?

Bob, 76, Portishead

Occupation Retired, former IT director

Continue reading...
Match ID: 1 Score: 40.00 source: www.theguardian.com age: 0 days
qualifiers: 40.00 air pollution

Meet the Simunauts: Ohio State Students to Test Space Food Solutions for NASA
Wed, 05 Jun 2024 20:29:57 +0000
By Savannah Bullard NASA’s Deep Space Food Challenge kicks off its final eight-week demonstration this month, and a new crew is running the show.  NASA’s partner for the Deep Space Food Challenge, the Methuselah Foundation, has teamed up  with Ohio State University in Columbus to facilitate the challenge’s third and final phase. The university is […]
Match ID: 2 Score: 30.00 source: www.nasa.gov age: 0 days
qualifiers: 15.00 climate change, 15.00 carbon

Reality check: the Reform UK party’s claims on the climate crisis examined
Tue, 04 Jun 2024 10:18:51 GMT

Richard Tice made some eye-opening statements on the climate, and the manifesto is packed with even more falsehoods

Despite 40C record heat in 2022 and the wettest 18 months on record this winter, this general election seems set to test the UK’s political consensus on climate change like never before.

Reform UK, the rightwing party that describes itself as offering “commonsense” policies on immigration and energy, has eschewed the consensus in favour of outright climate scepticism. So what exactly does the party have to say about global heating and the UK’s net zero target?

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Match ID: 3 Score: 30.00 source: www.theguardian.com age: 2 days
qualifiers: 15.00 climate change, 15.00 carbon

Winners Announced in Gateways to Blue Skies Aeronautics Competition
Mon, 03 Jun 2024 18:04:51 +0000
The California State Polytechnic University, Pomona, team, with their project titled “Aero-Quake Emergency Response Network,” took first place at the third annual Gateways to Blue Skies Competition. Competing among eight finalist teams that presented their ideas for aviation-related systems for natural disasters, the California State Polytechnic University, Pomona team earned the top award at the […]
Match ID: 4 Score: 30.00 source: www.nasa.gov age: 2 days
qualifiers: 15.00 climate change, 15.00 carbon

Revealed: the carbon cost of rebuilding Gaza after months of Israeli bombing
Thu, 06 Jun 2024 07:01:19 GMT

Reconstructing buildings destroyed in first four months of Israeli assault will generate nearly 60m tonnes of CO2 equivalent – study

The carbon cost of rebuilding Gaza will be greater than the annual greenhouse gas emissions generated individually by 135 countries, exacerbating the global climate emergency on top of the unprecedented death toll, new research reveals.

Reconstructing the estimated 200,000 apartment buildings, schools, universities, hospitals, mosques, bakeries, water and sewage plants damaged and destroyed by Israel in the first four months of the war on Gaza will generate as much as 60m tonnes of CO2 equivalent (tCO2e), according to new analysis by researchers in the UK and US. This is on a par with the total 2022 emissions generated by countries such as Portugal and Sweden – and more than twice the annual emissions of Afghanistan.

The planet-warming emissions generated by aerial and ground attacks during the first 120 days of the war on Gaza were greater than the annual carbon footprint of 26 of the world’s most climate-vulnerable nations including Vanuatu and Greenland, according to the research, which is yet to be peer-reviewed.

More than 99% of the estimated 652,552 metric tonnes of carbon dioxide (CO2 equivalent/CO2e) estimated to have been generated in the first four months after the Hamas attack on 7 October are linked to Israel’s aerial bombardment and ground invasion of Gaza.

Almost 30% of the total CO2e emissions were generated by the 244 American cargo planes known to have flown bombs, munitions and other military supplies to Israel in the first 120 days.

According to the calculation, which is almost certainly a significant underestimate due to missing military emissions data, the carbon cost of the first 120 days of Israel’s assault on Gaza was equivalent to the combined annual energy use of 77,200 American households.

Hamas rockets fired into Israel between October 2023 and February 2024 generated an estimated 1,140 tCO2e. Another 2,700 tCO2e were attributed to the fuel stored by the group prior to 7 October. Combined, the Hamas carbon footprint over the first 120 days was equivalent to the annual energy use of 454 American homes.

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Match ID: 5 Score: 15.00 source: www.theguardian.com age: 0 days
qualifiers: 15.00 carbon

Investment in clean energy likely to be double figure for fossil fuels in 2024, IEA says
Thu, 06 Jun 2024 05:00:43 GMT

Low-carbon electricity investment driven by solar projects but oil and gas spending still too high to meet climate goals

Global investment in low-carbon electricity will rise to 10 times as much as fossil fuel power this year due to an increase in spending on solar projects, according to the International Energy Agency.

The global energy watchdog has predicted that investment in clean energy including renewables and nuclear power as well as electric vehicles, power grids, energy storage, low-emissions fuels, efficiency improvements and heat pumps will reach $2tn this year.

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Match ID: 6 Score: 15.00 source: www.theguardian.com age: 0 days
qualifiers: 15.00 carbon

Can Labour’s GB Energy plan future-proof UK’s power generation sector?
Thu, 06 Jun 2024 04:00:44 GMT

Party has put state-owned power company at centre of its plans for decarbonisation, security and energy bills

Labour is to put a government-owned power company at the heart of the UK’s energy system for the first time since the privatisation of the industry in 1990, in one of Keir Starmer’s boldest pledges so far.

Great British Energy, with £8bn of investment, forms the centrepiece of Labour’s promise to decarbonise the electricity supply by 2030. This would stop well short of any form of renationalisation: GB Energy would be a state-owned investment vehicle and company working alongside and often in partnership with the existing private sector suppliers. The plan is for it to be largely invisible to households, not offering electricity directly to consumers but financing and helping to build low-carbon infrastructure, from windfarms to – potentially – nuclear reactors.

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Match ID: 7 Score: 15.00 source: www.theguardian.com age: 0 days
qualifiers: 15.00 carbon

What Do We Know About How the World Might End?
Wed, 05 Jun 2024 23:00:00 +0000
The field of existential risk examines climate change, nuclear warfare, and artificial intelligence—and the totalizing threats posed by things we don’t yet understand.
Match ID: 8 Score: 15.00 source: www.newyorker.com age: 0 days
qualifiers: 15.00 climate change

The Marshall Star for June 5, 2024
Wed, 05 Jun 2024 20:14:24 +0000
LIFTOFF! NASA Astronauts Pilot First Starliner Crewed Test to Station NASA astronauts Butch Wilmore and Suni Williams are safely in orbit on the first crewed flight test aboard Boeing’s Starliner spacecraft bound for the International Space Station. As part of NASA’s Boeing Crew Flight Test, the astronauts lifted off at 9:52 a.m. CDT June 5 […]
Match ID: 9 Score: 15.00 source: www.nasa.gov age: 0 days
qualifiers: 15.00 carbon

Toyota tests liquid hydrogen-burning Corolla in another 24-hour race
Wed, 05 Jun 2024 17:40:43 +0000
The experience has taught it how to improve thermal efficiency, Toyota says.
Match ID: 10 Score: 15.00 source: arstechnica.com age: 0 days
qualifiers: 15.00 carbon

Mountain Rain or Snow Volunteers Broke Records This Winter
Wed, 05 Jun 2024 16:12:37 +0000
The Mountain Rain or Snow project asks volunteers to track rain, snow, and mixed precipitation all winter long—and this was a winter like no other! This season, 1,684 people submitted precipitation observations—that’s about a third more than last season. These volunteers submitted over 32,110 observations, breaking last year’s record by over 10,000. Some observers excelled by sending in hundreds of observations—Patrick Thorson submitted […]
Match ID: 11 Score: 15.00 source: science.nasa.gov age: 0 days
qualifiers: 15.00 carbon

LIFTOFF! NASA Astronauts Pilot First Starliner Crewed Test to Station
Wed, 05 Jun 2024 15:55:39 +0000
Editor’s note: This release was updated June 5, 2024, to include instructions on how to attend the post-docking briefing on Thursday, June 6. NASA astronauts Butch Wilmore and Suni Williams are safely in orbit on the first crewed flight test aboard Boeing’s Starliner spacecraft bound for the International Space Station. As part of NASA’s Boeing […]
Match ID: 12 Score: 15.00 source: www.nasa.gov age: 0 days
qualifiers: 15.00 carbon

Carving Into Carbonates at Old Faithful Geyser
Wed, 05 Jun 2024 14:05:50 +0000
This past week on Mars, Perseverance made a pit stop near Overlook Mountain to abrade a rock called Old Faithful Geyser. This target is situated within the Western side of the Margin Unit, an area around the upper edge of Jezero Crater that is astrobiologically-interesting due to its abundant carbonate. Carbonate-bearing rocks have been a […]
Match ID: 13 Score: 15.00 source: science.nasa.gov age: 0 days
qualifiers: 15.00 carbon

Sols 4205-4206: Curiosity Would Like One of Each, Please!
Wed, 05 Jun 2024 13:58:36 +0000
Earth planning date: Monday, June 3, 2024 You know that feeling at the ice cream shop when you’re presented with so many tantalizing options and you have to narrow it down to just a few to taste test, and then you have to strategize how to fit all the best flavors in your bowl?  That’s […]
Match ID: 14 Score: 15.00 source: science.nasa.gov age: 0 days
qualifiers: 15.00 carbon

Sols 4202-4204: Sticking Around
Wed, 05 Jun 2024 13:51:24 +0000
Earth planning date: Friday, May 31, 2024 Our most recent drive delivered us, as planned, right alongside ‘Whitebark Pass.’ This last drive was only about 9 metres, but Curiosity has been doing a lot of travelling lately and this weekend we’re giving the rover a well-deserved break from driving – but not a break from […]
Match ID: 15 Score: 15.00 source: science.nasa.gov age: 0 days
qualifiers: 15.00 carbon

NASA Launches Second Small Climate Satellite to Study Earth’s Poles
Wed, 05 Jun 2024 12:26:49 +0000
The second of NASA’s PREFIRE (Polar Radiant Energy in the Far-InfraRed Experiment) two satellites is communicating with ground controllers after launching at 3:15 p.m. NZST, Wednesday (11:15 p.m. EDT, June 4). Data from these two shoebox-size cube satellites, or CubeSats, will better predict how Earth’s ice, seas, and weather will change in a warming world […]
Match ID: 16 Score: 15.00 source: www.nasa.gov age: 0 days
qualifiers: 15.00 climate change

The end of the great northern forests? The tiny tree-killing beetle wreaking havoc on our ancient giants
Wed, 05 Jun 2024 11:00:20 GMT

Forests across Europe, the US and Canada have been hard hit by drought, fires and bark beetles. Now scientists fear the northern hemisphere’s greatest carbon sink is nearing a tipping point

The giant sequoia is so enormous that it was once believed to be indestructible. High in California’s southern Sierra Nevada mountains, the oldest trees – known as monarchs – have stood for more than 2,000 years.

Today, however, in Sequoia national park, huge trunks lie sprawled on the forest floor, like blue whale carcasses stranded on a beach. Many of these trees were felled by a combination of drought and fire. But among the factors responsible for the rising toll is a tiny new suspect: the bark beetle.

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Match ID: 17 Score: 15.00 source: www.theguardian.com age: 1 day
qualifiers: 15.00 carbon

ARMD Solicitations
Tue, 04 Jun 2024 19:00:00 +0000
This ARMD solicitations page compiles the opportunities to collaborate with NASA’s aeronautical innovators and/or contribute to their research to enable new and improved air transportation systems. A summary of available opportunities with key dates requiring action are listed first. More information about each opportunity is detailed lower on this page. University Student Research ChallengeJune 30, […]
Match ID: 18 Score: 15.00 source: www.nasa.gov age: 1 day
qualifiers: 15.00 carbon

How One Insurtech Firm Formulated a Strategy for Climate Change
2024-06-04T00:00:00Z

Match ID: 19 Score: 15.00 source: hbswk.hbs.edu age: 2 days
qualifiers: 15.00 climate change

Devastating Brazil floods made twice as likely by burning of fossil fuels and trees
Mon, 03 Jun 2024 20:00:05 GMT

Scientists say calamities on same scale as disaster that has killed 169 will become more common if emissions not cut

The unusually intense, prolonged and extensive flooding that has devastated southern Brazil was made at least twice as likely by human burning of fossil fuels and trees, a study has shown.

The record disaster has led to 169 deaths, ruined homes and wrecked harvests, and was worsened by deforestation, investment cuts and human incompetence.

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Match ID: 20 Score: 15.00 source: www.theguardian.com age: 2 days
qualifiers: 15.00 carbon

Seeing Like a Data Structure
2024-06-03T11:06:54Z

Technology was once simply a tool—and a small one at that—used to amplify human intent and capacity. That was the story of the industrial revolution: we could control nature and build large, complex human societies, and the more we employed and mastered technology, the better things got. We don’t live in that world anymore. Not only has technology become entangled with the structure of society, but we also can no longer see the world around us without it. The separation is gone, and the control we thought we once had has revealed itself as a mirage. We’re in a transitional period of history right now...


Match ID: 21 Score: 12.86 source: www.schneier.com age: 3 days
qualifiers: 12.86 toxic

Are We Doomed? Here’s How to Think About It
Mon, 03 Jun 2024 10:00:00 +0000
Climate change, artificial intelligence, nuclear annihilation, biological warfare—the field of existential risk is a way to reason through the dizzying, terrifying headlines.
Match ID: 22 Score: 12.86 source: www.newyorker.com age: 3 days
qualifiers: 12.86 climate change

Ecuador Is Literally Powerless in the Face of Drought
Thu, 30 May 2024 18:51:48 +0000
Drought-stricken hydro dams have led to daily electricity cuts in Ecuador. As weather becomes less predictable due to climate change, experts say other countries need to take notice.
Match ID: 23 Score: 6.43 source: www.wired.com age: 6 days
qualifiers: 6.43 climate change

Why any estimate of the cost of climate change will be flawed
Thu, 30 May 2024 09:51:10 +0000
Temperature fluctuations are unpredictable. Humans are even more so
Match ID: 24 Score: 4.29 source: www.economist.com age: 7 days
qualifiers: 4.29 climate change

NASA Teammates Recall Favorite Memories Aboard Flying Laboratory
Tue, 14 May 2024 15:00:00 +0000
After flying more than three decades and 158 science campaigns, just one flight remains. NASA’s DC-8 Airborne Science Laboratory will make its final flight May 15 to Idaho State University in Pocatello, Idaho, where it will be used to train future aircraft technicians by providing real-world experience in the college’s Aircraft Maintenance Technology Program. Before […]
Match ID: 25 Score: 4.29 source: www.nasa.gov age: 22 days
qualifiers: 2.14 climate change, 2.14 carbon

Meet NASA Women Behind World’s Largest Flying Laboratory
Mon, 13 May 2024 20:30:48 +0000
NASA’s DC-8 aircraft – the world’s largest flying science laboratory – began its science missions in 1987 and since then, has flown in service of the science community over places like Antarctica, Greenland, and Thailand. Aircraft like the DC-8 have enabled scientists to ask questions about life on Earth and explore them in a way […]
Match ID: 26 Score: 4.29 source: www.nasa.gov age: 23 days
qualifiers: 2.14 climate change, 2.14 carbon

NASA Uses Small Engine to Enhance Sustainable Jet Research
Mon, 29 Apr 2024 10:00:00 +0000
Located inside a high-tech NASA laboratory in Cleveland is something you could almost miss at first glance: a small-scale, fully operational jet engine to test new technology that could make aviation more sustainable.  The engine’s smaller size and modestly equipped test stand means researchers and engineers can try out newly designed engine components less expensively […]
Match ID: 27 Score: 4.29 source: www.nasa.gov age: 38 days
qualifiers: 2.14 climate change, 2.14 carbon

ISS Daily Summary Report – 5/21/2024
Tue, 21 May 2024 16:00:05 +0000
Payloads: Environmental Health System (EHS) Exploration Potable Water Dispenser (xPWD): The crew collected a sample from the xPWD, then used the Total Organic Carbon Analyzer (TOCA) to analyze the sample.  More information on this experiment can be found here.  Solid Combustion Experiment Module (SCEM)/ Fundamental Research on International Standard of Fire Safety in Space (FLARE):  A new …
Match ID: 28 Score: 2.14 source: blogs.nasa.gov age: 15 days
qualifiers: 2.14 carbon

NASA, Industry to Start Designing More Sustainable Jet Engine Core
Sat, 18 May 2024 10:00:00 +0000
NASA, alongside industry, will soon begin designing a new jet engine concept for the next generation of ultra-efficient airliners — officially graduating to the project’s next phase. As part of NASA’s goal to make the aviation industry more sustainable, the agency is developing a small core for a hybrid-electric turbofan jet engine that could reduce fuel […]
Match ID: 29 Score: 2.14 source: www.nasa.gov age: 19 days
qualifiers: 2.14 carbon

Aviary: A New NASA Software Platform for Aircraft Modelling
Fri, 17 May 2024 10:00:00 +0000
NASA has created a new digital modelling tool for aeronautical engineers to innovate new aircraft designs, building on decades of experience using highly advanced computer code for aviation. Using this tool, researchers can create simulations of conceptual aircraft featuring never-flown technology and receive detailed data about how it would work. Named “Aviary” for enclosures where […]
Match ID: 30 Score: 2.14 source: www.nasa.gov age: 20 days
qualifiers: 2.14 carbon

Too much of a good thing? How hustle culture can become toxic – and its cost to UK businesses
Fri, 17 May 2024 09:22:50 GMT

All small business owners need a drive to succeed, but can it go too far? Recent research suggests that hustle culture can have its toxic side – with the potential to hit the bottom line for entrepreneurs and the UK economy

Starting a business can take drive and determination, so it’s not surprising that the so-called “hustle” has become a buzzword among some entrepreneurs. The notion is characterised by hard work and a desire to succeed, with entrepreneurs often required to hustle for business.

But while these are generally constructive traits, there can be a downside to hustle culture if they are taken too far. For example, when an “always on” work mentality leads to chronic overworking, and burning ambition turns into burnout. Those running a small- to medium-size enterprise (SME) – many of whom are pursuing their own passion – can find themselves susceptible to what Barclaycard Payments describes as “toxic hustle culture”.

Continue reading...
Match ID: 31 Score: 2.14 source: www.theguardian.com age: 20 days
qualifiers: 2.14 toxic

NASA’s X-59 Passes Milestone Toward Safe First Flight
Wed, 15 May 2024 18:14:56 +0000
NASA has taken the next step toward verifying the airworthiness for its quiet supersonic X-59 aircraft with the completion of a milestone review that will allow it to progress toward flight.  A Flight Readiness Review board composed of independent experts from across NASA has completed a study of the X-59 project team’s approach to safety […]
Match ID: 32 Score: 2.14 source: www.nasa.gov age: 21 days
qualifiers: 2.14 carbon

NASA Licenses 3D-Printable Superalloy to Benefit US Economy
Thu, 09 May 2024 12:14:04 +0000
NASA’s investment in a breakthrough superalloy developed for the extreme temperatures and harsh conditions of air and spaceflight is on the threshold of paying commercial dividends. The agency is licensing its invention, dubbed “GRX-810,” to four American companies, a practice that benefits the United States economy as a return on investment of taxpayer dollars. GRX-810 […]
Match ID: 33 Score: 2.14 source: www.nasa.gov age: 27 days
qualifiers: 2.14 carbon

NASA’s Commitment to Safety Starts with its Culture
Tue, 30 Apr 2024 15:00:00 +0000
NASA works on projects that often have never been done, or perhaps the way they are being done has never been tried. Living on the edge of innovation requires a high degree of risk. After organizational silence led to the loss of space shuttle Challenger and its crew in 1986, NASA vowed to change the […]
Match ID: 34 Score: 2.14 source: www.nasa.gov age: 36 days
qualifiers: 2.14 carbon

How NIMBYs increase carbon emissions
Thu, 14 Mar 2024 10:59:08 +0000
Opposition to new buildings has unfortunate consequences
Match ID: 35 Score: 2.14 source: www.economist.com age: 84 days
qualifiers: 2.14 carbon

Hottest February marks ninth new monthly record
Thu, 07 Mar 2024 03:06:49 GMT
It's the ninth month of global temperature records in a row, driven by climate change and El Niño.
Match ID: 36 Score: 2.14 source: www.bbc.co.uk age: 91 days
qualifiers: 2.14 climate change

Why firms are racing to produce green ammonia
Tue, 27 Feb 2024 00:04:21 GMT
Ammonia is essential for fertiliser production but producing it is carbon intensive.
Match ID: 37 Score: 2.14 source: www.bbc.co.uk age: 100 days
qualifiers: 2.14 carbon

A New Way to See Your Climate Anxiety
Mon, 22 Jan 2024 12:00:00 +0000
The climate crisis has become a mental health crisis. But eco-anxiety isn’t necessarily a pathology.
Match ID: 38 Score: 2.14 source: www.wired.com age: 136 days
qualifiers: 2.14 climate change

Global Emissions Could Peak Sooner Than You Think
Wed, 17 Jan 2024 12:00:00 +0000
Global deployment of solar and wind power, plus a surge in EV sales, means emissions from fossil-fuel-derived energy will finally hit the downward slope.
Match ID: 39 Score: 2.14 source: www.wired.com age: 141 days
qualifiers: 2.14 carbon

Ahrefs vs SEMrush: Which SEO Tool Should You Use?
Tue, 01 Mar 2022 12:16:00 +0000
semrush vs ahrefs


SEMrush and Ahrefs are among the most popular tools in the SEO industry. Both companies have been in business for years and have thousands of customers per month.

If you're a professional SEO or trying to do digital marketing on your own, at some point you'll likely consider using a tool to help with your efforts. Ahrefs and SEMrush are two names that will likely appear on your shortlist.

In this guide, I'm going to help you learn more about these SEO tools and how to choose the one that's best for your purposes.

What is SEMrush?

semrush

SEMrush is a popular SEO tool with a wide range of features—it's the leading competitor research service for online marketers. SEMrush's SEO Keyword Magic tool offers over 20 billion Google-approved keywords, which are constantly updated and it's the largest keyword database.

The program was developed in 2007 as SeoQuake is a small Firefox extension

Features

  • Most accurate keyword data: Accurate keyword search volume data is crucial for SEO and PPC campaigns by allowing you to identify what keywords are most likely to bring in big sales from ad clicks. SEMrush constantly updates its databases and provides the most accurate data.
  • Largest Keyword database: SEMrush's Keyword Magic Tool now features 20-billion keywords, providing marketers and SEO professionals the largest database of keywords.

  • All SEMrush users receive daily ranking data, mobile volume information, and the option to buy additional keywords by default with no additional payment or add-ons needed
  • Most accurate position tracking tool: This tool provides all subscribers with basic tracking capabilities, making it suitable for SEO professionals. Plus, the Position Tracking tool provides local-level data to everyone who uses the tool.
  • SEO Data Management: SEMrush makes managing your online data easy by allowing you to create visually appealing custom PDF reports, including Branded and White Label reports, report scheduling, and integration with GA, GMB, and GSC.
  • Toxic link monitoring and penalty recovery: With SEMrush, you can make a detailed analysis of toxic backlinks, toxic scores, toxic markers, and outreach to those sites.
  • Content Optimization and Creation Tools: SEMrush offers content optimization and creation tools that let you create SEO-friendly content. Some features include the SEO Writing Assistant, On-Page SEO Check, er/SEO Content Template, Content Audit, Post Tracking, Brand Monitoring.

Ahrefs

ahrefs


Ahrefs is a leading SEO platform that offers a set of tools to grow your search traffic, research your competitors, and monitor your niche. The company was founded in 2010, and it has become a popular choice among SEO tools. Ahrefs has a keyword index of over 10.3 billion keywords and offers accurate and extensive backlink data updated every 15-30 minutes and it is the world's most extensive backlink index database.

Features

  • Backlink alerts data and new keywords: Get an alert when your site is linked to or discussed in blogs, forums, comments, or when new keywords are added to a blog posting about you.
  • Intuitive interface: The intuitive design of the widget helps you see the overall health of your website and search engine ranking at a glance.
  • Site Explorer: The Site Explorer will give you an in-depth look at your site's search traffic.
  • Domain Comparison
  • Reports with charts and graphs
  • JavaScript rendering and a site audit can identify SEO issues.
  • A question explorer that provides well-crafted topic suggestions

Direct Comparisons: Ahrefs vs SEMrush

Now that you know a little more about each tool, let's take a look at how they compare. I'll analyze each tool to see how they differ in interfaces, keyword research resources, rank tracking, and competitor analysis.

User Interface

Ahrefs and SEMrush both offer comprehensive information and quick metrics regarding your website's SEO performance. However, Ahrefs takes a bit more of a hands-on approach to getting your account fully set up, whereas SEMrush's simpler dashboard can give you access to the data you need quickly.

In this section, we provide a brief overview of the elements found on each dashboard and highlight the ease with which you can complete tasks.

AHREFS

ahrefs interface


The Ahrefs dashboard is less cluttered than that of SEMrush, and its primary menu is at the very top of the page, with a search bar designed only for entering URLs.

Additional features of the Ahrefs platform include:

  • You can see analytics from the dashboard, including search engine rankings to domain ratings, referring domains, and backlink
  • Jumping from one tool to another is easy. You can use the Keyword Explorer to find a keyword to target and then directly track your ranking with one click.
  • The website offers a tooltip helper tool that allows you to hover your mouse over something that isn't clear and get an in-depth explanation.

SEMRUSH

semrush domain overview


When you log into the SEMrush Tool, you will find four main modules. These include information about your domains, organic keyword analysis, ad keyword, and site traffic.

You'll also find some other options like

  • A search bar allows you to enter a domain, keyword, or anything else you wish to explore.
  • A menu on the left side of the page provides quick links to relevant information, including marketing insights, projects, keyword analytics, and more.
  • The customer support resources located directly within the dashboard can be used to communicate with the support team or to learn about other resources such as webinars and blogs.
  • Detailed descriptions of every resource offered. This detail is beneficial for new marketers, who are just starting.

WHO WINS?

Both Ahrefs and SEMrush have user-friendly dashboards, but Ahrefs is less cluttered and easier to navigate. On the other hand, SEMrush offers dozens of extra tools, including access to customer support resources.

When deciding on which dashboard to use, consider what you value in the user interface, and test out both.

Rank Tracking

If you're looking to track your website's search engine ranking, rank tracking features can help. You can also use them to monitor your competitors.

Let's take a look at Ahrefs vs. SEMrush to see which tool does a better job.

Ahrefs

ahrefs rank tracking


The Ahrefs Rank Tracker is simpler to use. Just type in the domain name and keywords you want to analyze, and it spits out a report showing you the search engine results page (SERP) ranking for each keyword you enter.

Rank Tracker looks at the ranking performance of keywords and compares them with the top rankings for those keywords. Ahrefs also offers:

You'll see metrics that help you understand your visibility, traffic, average position, and keyword difficulty.

It gives you an idea of whether a keyword would be profitable to target or not.

SEMRUSH

semrush position tracking


SEMRush offers a tool called Position Tracking. This tool is a project tool—you must set it up as a new project. Below are a few of the most popular features of the SEMrush Position Tracking tool:

All subscribers are given regular data updates and mobile search rankings upon subscribing

The platform provides opportunities to track several SERP features, including Local tracking.

Intuitive reports allow you to track statistics for the pages on your website, as well as the keywords used in those pages.

Identify pages that may be competing with each other using the Cannibalization report.

WHO WINS?

Ahrefs is a more user-friendly option. It takes seconds to enter a domain name and keywords. From there, you can quickly decide whether to proceed with that keyword or figure out how to rank better for other keywords.

SEMrush allows you to check your mobile rankings and ranking updates daily, which is something Ahrefs does not offer. SEMrush also offers social media rankings, a tool you won't find within the Ahrefs platform. Both are good which one do you like let me know in the comment.

Keyword Research

Keyword research is closely related to rank tracking, but it's used for deciding which keywords you plan on using for future content rather than those you use now.

When it comes to SEO, keyword research is the most important thing to consider when comparing the two platforms.

AHREFS



The Ahrefs Keyword Explorer provides you with thousands of keyword ideas and filters search results based on the chosen search engine.

Ahrefs supports several features, including:

  • It can search multiple keywords in a single search and analyze them together. At SEMrush, you also have this feature in Keyword Overview.
  • Ahrefs has a variety of keywords for different search engines, including Google, YouTube, Amazon, Bing, Yahoo, Yandex, and other search engines.
  • When you click on a keyword, you can see its search volume and keyword difficulty, but also other keywords related to it, which you didn't use.

SEMRUSH



SEMrush's Keyword Magic Tool has over 20 billion keywords for Google. You can type in any keyword you want, and a list of suggested keywords will appear.

The Keyword Magic Tool also lets you to:

  • Show performance metrics by keyword
  • Search results are based on both broad and exact keyword matches.
  • Show data like search volume, trends, keyword difficulty, and CPC.
  • Show the first 100 Google search results for any keyword.
  • Identify SERP Features and Questions related to each keyword
  • SEMrush has released a new Keyword Gap Tool that uncovers potentially useful keyword opportunities for you, including both paid and organic keywords.

WHO WINS?

Both of these tools offer keyword research features and allow users to break down complicated tasks into something that can be understood by beginners and advanced users alike.

If you're interested in keyword suggestions, SEMrush appears to have more keyword suggestions than Ahrefs does. It also continues to add new features, like the Keyword Gap tool and SERP Questions recommendations.

Competitor Analysis

Both platforms offer competitor analysis tools, eliminating the need to come up with keywords off the top of your head. Each tool is useful for finding keywords that will be useful for your competition so you know they will be valuable to you.

AHREFS



Ahrefs' domain comparison tool lets you compare up to five websites (your website and four competitors) side-by-side.it also shows you how your site is ranked against others with metrics such as backlinks, domain ratings, and more.

Use the Competing Domains section to see a list of your most direct competitors, and explore how many keywords matches your competitors have.

To find more information about your competitor, you can look at the Site Explorer and Content Explorer tools and type in their URL instead of yours.

SEMRUSH



SEMrush provides a variety of insights into your competitors' marketing tactics. The platform enables you to research your competitors effectively. It also offers several resources for competitor analysis including:

Traffic Analytics helps you identify where your audience comes from, how they engage with your site, what devices visitors use to view your site, and how your audiences overlap with other websites.

SEMrush's Organic Research examines your website's major competitors and shows their organic search rankings, keywords they are ranking for, and even if they are ranking for any (SERP) features and more.

The Market Explorer search field allows you to type in a domain and lists websites or articles similar to what you entered. Market Explorer also allows users to perform in-depth data analytics on These companies and markets.

WHO WINS?

SEMrush wins here because it has more tools dedicated to competitor analysis than Ahrefs. However, Ahrefs offers a lot of functionality in this area, too. It takes a combination of both tools to gain an advantage over your competition.

Pricing

Ahrefs

  • Lite Monthly: $99/month
  • Standard Monthly: $179/month
  • Annually Lite: $990/year
  • Annually Standard: $1790/year

SEMRUSH

  • Pro Plan: $119.95/month
  • Guru Plan:$229.95/month
  • Business Plan: $449.95/month

Which SEO tool should you choose for digital marketing?

When it comes to keyword data research, you will become confused about which one to choose.

Consider choosing Ahrefs if you

  • Like friendly and clean interface
  • Searching for simple keyword suggestions

  • Want to get more keywords for different search engines like Amazon, Bing, Yahoo, Yandex, Baidu, and more

 

Consider SEMrush if you:

  • Want more marketing and SEO features
  • Need competitor analysis tool
  • Need to keep your backlinks profile clean
  • Looking for more keyword suggestions for Google

Both tools are great. Choose the one which meets your requirements and if you have any experience using either Ahrefs or SEMrush let me know in the comment section which works well for you.

 

 


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